Chatbots for Marketing – Having meaningful conversations is highly valued in marketing, and customers always seek engaging and personalized interactions. Unfortunately, making a human available all the time is not always possible, so companies are turning to the power of AI chatbots to bridge the gap.

These AI-infused chatbots can engage customers in real-time, tailoring their interactions to respond to frequently asked questions, queries regarding products and services and so forth. This makes customers’ buying journey easier, quicker and more pleasant.

What Is A Chatbot?

The objective of AI chatbots is to talk to customers just like any normal person would. Within a short span of time, they have become an integral part of companies, serving and engaging with their clients 24/7. Designed to do almost anything a customer service agent can, they allow companies to automate tasks, qualify leads, and provide compelling customer experiences.

We’ll go into great detail about chatbot technology below, covering its features, advantages for businesses, and applications. We’ll also go over how your team can create a comprehensive conversational marketing strategy instead of just using chatbot technology.

Why do you need chatbots for marketing?

With the rise in the use of chatbots in marketing activities, they have become not only useful but necessary tools. It precisely minimizes unenhanced work which allows the agents to concentrate on intricate customer issues more and hence, increases sales. According to a Hubspot experiment, 75% of people interacted with chatbots more than a live chat feature on their website. Moreover, 55% of people who interacted with the chatbot answered the basic qualifying questions honestly.

Using AI chatbots to boost conversions

Following the COVID-19 pandemic, IBM customer Camping World, a leading retailer of recreational vehicles globally, experienced a surge in website volume. Customers who flooded Camping World’s call center were often met with long wait times or were dropped accidentally. Additionally, website visitors could not reach human agents during call center off hours, leaving customer queries unanswered and losing potential new leads. With its current structure, Camping World’s sales team had no visibility into the number of qualified leads accrued in the off hours.

Automating messaging with chatbot marketing

The Deltic Group, which is the largest operator of late night venues and clubs in the UK, incorporated social media platforms in their efforts to connect with their customers. Out of the 350,000 messages sent via Facebook Messenger per year, only 10% are attended to properl. As most notifications arrive later at evening, the customer providing team is too busy to respond when people decide where to go. Converting enquiries into reservations for private events or booths, where attendees are more likely to show up and spend more money if they have already paid, is another excellent opportunity. The ability to promptly follow up can mean the difference between drawing in customers and losing them to a rival.